Prague Proms is an international music festival held in Prague, Czech Republic. For the 11th season we've chosen a silhouette of a conductor as the main element. This visual showed up on the festival's brochure, pamphlets and posters.
As far as the advertising campaign went, we wanted to have a unifying element on all advertising materials. We've decided to focus on promoting the brand, thus placing the logo at the top of the posters and keeping it quite large. Each concert had its own unique visual featuring either the artists photo or a graphic that represented the concert's theme.
The posters were displayed both in and outside of the Municipal House, where most of the concerts were held and also everywhere around the city in formats ranging from large (billboards) to small (brochures).
There were also ads in major newspapers and magazines. Almost every of the thousands of visitors held a concert guide with the visual as a cover.
Lastly, we would like to share a couple of photos from the concert hall, so you can get the idea about the magnitude and appreciation of the festival by its visitors. We enjoyed working on this project very much and are already looking forward to the next season.
Photo by Jan Malý, www.fotomaly.cz
